Leena Parwani has surged to the forefront of the insurance and financial planning scene in the UAE with her company iCare Insure, which she launched in 2014. Positioned as a boutique consultancy, its services span family estate planning, liquidity creation for business owners, group health insurance, income protection, life insurance and child education plans for UAE residents.

Having moved to Dubai in 2004, when she took up a position within the HR department of the Al Futtaim Group, Leena has based her company around her familiarity with the UAE’s work environment, diverse culture and labour policies – and her determination to add some warmth and a genuine personal touch to what is seen, perhaps, as a cold, automated industry.

She is also known for her customisation of complex insurance structures and resourcefulness, given her 12-plus years of experience in various positions at high-profile organisations in Dubai.

Parwani has become known for her philanthropy, particularly relating to non-profit organisations that promote care for families with special needs children. She is proud to be a member of the Million Dollar Round Table and has qualified as a Top of the Table advisor for four consecutive years. She also finds time to write for her blog and a column called “Beautiful Money” on Masala.com.